You've probably heard the words hyaluronic acid making the rounds around the beauty industry lately as it’s fast becoming one of the most popular ingredients in skincare. She’s the Charli D’Amelio of skincare and for good reason! But what is it exactly that’s got us all fawning over this hero ingredient? Well, let me tell you!
While applying an acid to your skin may sound scary and counterintuitive, Hyaluronic Acid or HA is quite the opposite. Unlike other acids that work to chemically peel and slough off dead skin, Hyaluronic Acid holds water in our skin keeping it hydrated and plump.
In fact, Hyaluronic Acid is a naturally occurring water attracting sugar molecule found in our connective tissue throughout our bodies produced in a bid to maintain moisture levels. However, thanks to the constant onslaught of pesky ageing and environmental aggressors our skin needs a little bit of extra help to keep the balance. How do we help it out you ask? By applying it topically of course!
Hyaluronic acids' age defying super powers are due to its water loving properties. HA holds a thousand times its weight in water to not only retain all that moisture in our skin and joints, but also prevent all that moisture from evaporating into the air. When used in skin care products like creams and serums, hyaluronic acid brings moisture to the surface of your skin due to its miraculous ability to draw and hold water.
One of the best things about hyaluronic acid is that it is universally beneficial for any and all skin types. Whether your skin is young, mature, dry, oily, sensitive, normal or combination HA’s lightweight, calming, anti-aging, anti-oxidant and ultra-hydrating properties are perfect for all and is even safe for use during pregnancy.
So How Do You Use It?
Like with any new skincare product, you should start slow and patch test. We recommend to start by applying the ECOCOCO HA Face Moisturiser once per day to see how your skin takes to it. If you find your skin is really benefiting from the additional hydration, you should apply it once in the morning and once in the evening. The ECOCOCO Face Moisturiser is water-based so should be applied before heavy oils and creams, all over the face.